hero image of gift coupons for waikiki aquarium

student project

idle café

for gamers to eat, play, and chill

overview

IDLE CAFÉ was a concept that I created using the likes of internet cafés and gaming. I combined the two into a project that involved designing a website and brand identity for the fictional café. The focal point of this idea was to have a safe space for gamers — regardless of gender — to enjoy their fun hobbies and encourage inclusivity in the gaming community.

challenge

When it came to gaming, the ongoing problem of girls being reduced to a separate term called “gamer girls” still existed. It was meant to have a negative connotation, which opened the door for misogynistic behavior. I wanted to find a way to offer a comfort zone where gamers wouldn’t have to worry about facing discrimination. I had to construct a brand identity that embodied this sentiment while using pleasing visual language.

solution

I invented IDLE CAFÉ, where gamers could hang out in a casual and friendly environment. I designed a website with engaging visuals that catered towards gaming. I formed a brand focused on communicating a warm message stating everyone was welcomed. I created a logo that expressed hospitality by using the shape of a heart. I produced 8bit illustrations that gave off soft vibes.

softwares
adobe xd, illustrator, pixel studio