student project

hello stickers

delivering cuteness to your door

overview

HELLO STICKERS was a concept store that I made showcasing my own illustrations in cute sticker forms. I’ve always had a knack for adorable things and the idea of a fun sticker shop has continuously lingered in the back of my mind. I had yet to pursue it because it would take the time and effort I didn’t have. If I were to in the future, this would be my ideal design.

challenge

There were many competitors when it came to selling stickers, so I wanted to stand out from them. I wanted visuals that were pleasing to the eye and key features that would help the store gain exposure in a positive way.

solution

I designed an easy‐to‐navigate website that included reviews and a tracking visual for packages. By implanting these two features, it would promote the legitimacy of the store and secure the trust of potential customers. I used a dreamy aesthetic and scattered my stickers as decorations throughout the site in order to attract consumers.

softwares
procreate, indesign, illustrator, photoshop

custom illustrations

ideation

style tile | BLUE ORANGE

I experimented with different color palettes and narrowed it down to two options that I found were close to my ideal aesthetic. I decided to go with style B as it resonated with me more.

logo design

I went with a smiling sun as a logo because it represented the essence of my stickers which brightened people’s days.

personas

I created fake profiles of potential customers that have specific issues with sticker shops. By knowing them in advance, I had a better understanding of what type of content I needed to include in order to meet their satisfactions.